The Perfect Pitch Letter

Writing a great pitch letter isn't brain surgery or rocket science. However, if you want to get booked for an interview, mind these suggestions:

Do:

Remember -- You are pitching an idea-not your book. The book comes later. First and foremost, pitch a great idea.

Do your homework. Be sure your topic matches the interests of the media outlet's target audience.

Do include your contact information at the top and bottom of the pitch letter. List your name,
e-mail address, and telephone number.

Don't:

Don't make producers or writers work to understand your message.

Don't ramble on and on. Get to the point.

Don't send a dull pitch or they'll think you're dull.

Taking care to approach media in the right way will go a long way toward helping you secure those important media interviews, which will in turn help you generate visibility for your book.

Joanne's Take on Radio

With a background in radio, here are three tips I can give you on doing radio interviews:

1. Speak up

2. Be energetic

3. Be mindful of time and breaks.

Doing radio interviews can be so much fun but there are things to keep in mind when doing so.

If you have ever been in a school or church choir, then you know about using the diaphram. Use it during radio interviews and speak up.

Remember, from the moment you open your mouth, you need to project energy. Then up that by 10%. Really!

Knowing the length of the interview and whether or not there will be commercial breaks is critical. Knowing whether an interview is 5 minutes or 35 minutes will give you a very good idea how long your answers should be and how many stories you will be able to tell to demonstrate each point you want to make.

Radio interviews are a fantastic way to promote your book. Be mindful of these three tips and you will be off to an excellent start.

Oh, and tip #4: Have fun!