New Year, New You via the Media Polisher

Ah, the holidays... It's a time of sharing and celebrating with friends and family as well as sharing with those less fortunate than ourselves. It's also an opportunity to review the current year and set resolutions for the kinds of events and experiences we want to accomplish in the coming year. Many of us laugh at the idea of making New Year Resolutions because the promises to lose weight and exercise more often don't continue past January 15th for most people. However, when it comes to accomplishing goals in one's business, well, those resolutions often do come true.

So what is it you want in 2011? If you have a business, one item you should have on that list is to become more visible. Your clients and customers are looking online for you. Are you making it easy for them to find you? If not, why not?

Wouldn't it be great if by the New Year you had everything in place in order to be more productive and more visible in 2011? You can, you know. Statistics show that more and more people search online via video, e.g. youtube. Why not take advantage of this and get your video recording done so that you are ready to go after new customers,clients, readers, etc., after January 1st?

The Media Polisher is set up exactly for this. Get ready for a highly interactive workshop with experts who can help you get to the heart of your key messages, train you to look your best on camera, and take you through the process so that in the end you walk away with a great HD video for your Web site, blog or the social media sites.

The workshop is coming up on Friday, December 10th in Portland, Oregon with an additional 2 hour, one-on-one session on Saturday the 11th. In this workshop you will develop those essential key hooks and angles that will capture your audience and have them watching and listening for more. You will learn techniques that will help you relax and sound natural on camera (even if you think you will be nervous), and you will learn how to look and sound genuine and authentic--exactly what people are looking for from those they buy from these days.

To attend this workshop with the Media Polisher, please email joanne (at) joannemccall (dot) com. We will send you details on how you can attend this creative and important event.



If these dates don't work for you, send us an email anyway and learn about our one-on-one trainings through skype and other online opportunities. Really, isn't it time you catch up with what so many already know? Being visible online means just that--being visible. People want to see you. There is a reason reality TV is so popular right now. Sharing our genuine selves with our potential customers and clients is critical and it's expected. People want to do business with those we know and like. So take the plunge and get in touch with us. We want what you want. Your success. Contact us.



For now,

Joanne



Joanne McCall

The Media Polisher Team

To Publish or to Self Publish?: That is the Question...

This question is in the top 5 of the most frequently asked questions I receive. People ask me in email, they ask on Facebook, they'll DM me in Twitter, they'll stop me at conventions, or when I speak, or in workshops. Others will ask me out to breakfast, lunch, dinner, coffee, or Happy Hour. Still others will hire me as a consultant because they want to know the answer to this question, and they're smart enough to know they need some help figuring out the answer. Here is the question:

Should I find a publisher or should I self publish?

Every day. I get calls, emails, letters (really! Letters) asking me this question.

And it's a good thing they ask because it is critical to understand the pros and cons of each choice. The path is littered with obstacles and very expensive mistakes, so the more you know on the front end, the better your chances of achieving your goals without having to sell the house.

When I am asked this question, I have at least ten to ask in return in order to get an idea of what their ultimate goal is. Questions such as:

• What is your overall goal or objective?
• Do you want to be in bookstores and libraries?
• Do you have a platform?
• Are you savvy online?
• What is your budget?
• Do you understand all of the expenses you're going to have if you self publish?
• Do you understand distribution channels? Wholesalers, distributors, etc?
• Are you aware of POD? Do you know the pros and cons of this option?
• Do you speak?
• Do you want to sell in the back of the room?
• Do you want to be on Oprah (How to get on the show is the 2nd most-asked question.)

Because I am asked this question so often, I have decided that I must streamline this and have opted to do a teleseminar on Tuesday, December 7th at 5:00 p.m. Pacific Time (6:00 p.m. Mountain; 7:00 p.m. Central; 8:00 p.m. Eastern). This one hour phone call is free to you and will provide you with the pros and cons of each possibility. This will give you a very good idea of which option is going to work best for you. For me, it's an opportunity to share a lot of knowledge I have gained simply because I work in this business every day. In a call, I can help a lot of people all at once, rather than going out to lunch and telling each individual separately.

I am only taking a specific number of people on this call, so if you're interested please let me know ASAP by sending me an email to:

joanne (at) joannemccall (dot) com

The page for online signups is still being designed, so for now simply contact my office and we will get you taken care of. I will send you the call in number and other important details.

Thanks for your interest. Publishing a book is a very big deal. If I can help you to navigate the sometimes murky waters, it is my pleasure to do so. Remember: Tuesday, December 7th. Talk to you then!

Warmly,
Joanne