Publicist's Secret to Success and Enthusiasm

A publicist's day is full of ups and downs. When we book an important interview or simply make connection with a media person we've been wanting to talk to, the high is wonderful. Oh joy!



However, the lows can be just as emotional but on the other end of the spectrum. The lows can be very low indeed. Sometimes this emotional roller coaster can rise and fall many times throughout one single day.



To keep from getting stuck in the lows, I recommend creating a success journal. Here's how:

In my daytimer, which is actually just a simple notebook, I record my daily, weekly, and monthly "to-do" lists in addition to taking notes during phone calls, jotting down thoughts and ideas, and recording other important infomation on the right side of each page. The reason for doing this is because now all of my ideas and to do lists are in one place. Then each piece of information can filter into other systems, such as important contact information gets put into Outlook, specific goals are put into each client's campaign, etc.

Then on the left side of the page, I quickly jot down each daily success as it happens throughout the day. It could be an important call was made. A certain show was booked. I moved a project forward in some way. The purpose is to give yourself a little lift--a pat on the back.

It's so easy at the end of the day to wonder exactly what was done, particularly if you only made it part way through your "to do" list. When you hit a low, or when you're reflecting on the day near quitting time, you can look at that list and smile! It's important to celebrate the little things (and, of course, the big things!) thoughout the day. Too often we can get caught up in what didn't get done. I suggest getting caught up and celebrating what DID get done and feeling good about that!

It's such a simple yet powerful tool. Your success journal can help you to leave your office at the end of the day in a better state of mind so that your family gets to spend time with a happy you, and you are refreshed and ready for the next day. So, celebrate the little things (and the BIG things) and enjoy!