Top Ten Tips for Marketing Your Book

I have lots of tips to share with you on how you can market and promote your book. For now, my top ten are listed below but keep in mind there will be many more coming over the next few months.

Starting with the first one (or the last one, depending on how you look at it), remember to have fun! Yes, marketing and publicizing your book can be a lot of work, and yes, it isn't as easy to secure those juicy interviews as you thought it was going to be, but remember: You want to remain curious and interested as you search for those who really do want to talk to you and hear the message contained within your book. Here are the Top Ten Tips:


# 10. Have fun! It isn't all serious. Enjoy the process of promoting and sharing with others the value of your book.


# 9. Get media trained! No matter how many books you've written, getting trained with the new content and key messages is essential.


# 8. Tell me in :15 seconds what your book is about (because that's how long some media is going to give you before making a decision.)


# 7. Do 5 things every day to promote your book.


#6. Identify the market(s) you are trying to reach.


#5. Read, watch and listen to the online and traditional media outlets you hope to land.

#4. Create a great hook! (The hook is the thing that grabs you.)


#3. Be able to answer the question, "Why you, Why now?" because every producer is going to be asking it.


#2. Hire a great editor.


#1. Write a fantastic book!

Of all the tips, #1 is tops: write a fantastic book. Really. It makes it much easier to market and publicize a great book rather than a mediocre one. One way to make sure you do that is to take tip #2 to heart: Hire a great editor. Some of the best writers out there really owe it to their editors that they've had such great books.

So, what tips come to your mind? Do you have some special tips that you think really helped you to market your book? I'd love to hear them.