Tips for Producing Great Video for More Visibility for your Business

What are some of the most important qualities you must possess if you want to have a successful business? There are many, but I think persistence, determination, and a willingness to embrace change are key.


Of course, you have to have a great idea, one that the marketplace is craving, and a way to implement it, in order to even have a business. Then, the above qualities will help carry you through those times when you can't quite see how it's all going to work out. At that point, you have to step out on faith, even when (especially when) you don't feel quite ready.



Probably should throw in a good dose of faith here. Whether you're starting a new business or working to increase the visibility of the one you have through more online channels, eventually you have to get it out there for the world to see. Waiting for perfection is a great way to procrastinate and never get it out there. The key is knowing when to let go and push.

You have to believe in yourself and in your dream. You have to surround yourself with people who are supportive, encouraging, and throw in a few truth tellers too. (They're the ones who will tell you the truth, even when you don't really want to hear it.) Maybe something isn't working very well, or there's some other problem that you just can't see because you're attached to the idea of it working. We all need truth tellers at times.



This past fall I launched some new services that the marketplace is craving. The brand is called The Media Polisher. Since then, I have had the privledge of working with small business owners, coaches, authors, entrepreneurs, sales people, consultants, etc., who are looking to increase their visibility online. My broadcasting background, my publicity firm, and the media training I have done over the years has uniquely prepared me to offer these new services. And I absolutely love it.



Last weekend I had a wonderful group of people in my Build Your Own Media Empire Workshop. What an honor it is to be in a position to help others to look their best, and bring their best selves forward on camera and through social media engagement. We covered a lot of ground and I know the participants are well on their way to producing some fantastic video footage where they look like pros. If you want to include video in your business, here are a few tips to get you going:



1. Get an external mic for your video camera. Don't use the internal one. Nothing screams "amateur" as loudly as when the person's voice sounds like it's half way across the room and the individual is actually close up to the camera.



2. Plan your "gozintas" and your "getsoutas". That means start with the hook straight away. Don't begin with your name and what you're going to talk about and blah, blah, blah...zzzzz...click. Your viewer is G-O-N-E and on to the next video. You want to hook them right away so they'll stay. Then your close has to be just as strong and elegant.



3. Know the purpose of the video. Is it for new potential customers and clients who have never seen you before? Or is it for regular clients who already know and love you? Your presentation will likely be different based on who you are talking to.



4. Remember to have fun. Learning is much faster and easier when we have good feelings and our brain juices are flowing. Stress and worry do not help us give our best performance and they rarely help us achieve our bigger goals.



There are many tips and tools for creating great video, audio and written content. Learning these strategies and tactics will help build more self confidence, and self confidence is that magic potion that helps us to create the business and the life we really want. When we're self confident (the real, genuine kind), others feel good about working with us. It comes from training and experience, persistence, determination, faith, and a willingness to embrace change.



If visibility is something you're trying to increase in order to create more business, then the Media Polisher is something can explore now. I invite you to sign up for our newsletter, in which we'll share many more tips and techniques to have you look like a pro. You can like us on facebook, (and I hope you will) follow us on Twitter (mediapolisher) and (Joanne McCall). And, by all means, you can always post a comment or question below if you'd like to. I'd love to hear from you.

Warmly,
Joanne

The Secret to Being Self Confident in Front of the Camera

I have been saying for years that everyone needs to get media trained if they want to promote their book, business, cause or service through the media. In fact, not only is that still the case, but my position has expanded well beyond that now. For those who are planning to do their own media content through their platform, particularly if you're going to do video, you must get some training. No exceptions. Well, almost no exceptions. Maybe 1/10th of 1 percent of the population can do it and come across well, but most need a little bit of help.



When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.



Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.



So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.



If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.



Please click here to learn more about it.

I'd love to help you look great on camera.

http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops



For now,

Joanne