The Perfect Pitch Letter

Writing a great pitch letter isn't brain surgery or rocket science. However, if you want to get booked for an interview, mind these suggestions:

Do:

Remember -- You are pitching an idea-not your book. The book comes later. First and foremost, pitch a great idea.

Do your homework. Be sure your topic matches the interests of the media outlet's target audience.

Do include your contact information at the top and bottom of the pitch letter. List your name,
e-mail address, and telephone number.

Don't:

Don't make producers or writers work to understand your message.

Don't ramble on and on. Get to the point.

Don't send a dull pitch or they'll think you're dull.

Taking care to approach media in the right way will go a long way toward helping you secure those important media interviews, which will in turn help you generate visibility for your book.