Monday, September 28, 2009

Chris Brogan & Julian Smith, co-authors of Trust Agents


I had the pleasure of meeting Chris Brogan and Julien Smith, authors of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Wiley; September 1; $24.95), at Book Expo America this year. The book was in galley form at the time, which is the pre-publication version sent out to industry trade journals, long-lead magazines, reviewers, and those of us in attendence at BEA who are into social media--or doing our best to completely absorb ourselves into it

As described on the back of the book, Trust Agents is a book by two social media veterans who show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. The book is very good for anyone who wants to use online tools for building networks of influence.

What struck me during our meeting was how friendly and totally down-to-earth both of these guys are. They are instantly likable and I found myself enjoying our time together very much. I highly recommend Trust Agents.

No comments: