I am watching a fascinating phenomenon occuring within this country right now. The catalyst is one of my authors, Sue Frederick. Sue is a career intuitive who has written a book called I See Your Dream Job: A Career Intuitive Shows You How to Discover What You Were Put on Earth to Do (St. Martin's Press; 2009). This book is taking off in ways I never imagined and Sue is having to hang on for a wide ride. More on that in a moment...
I liked Sue from the moment we first spoke on the phone. She is one of the most gracious and warm human beings I have ever had the pleasure to know. Deciding to work with her was an easy decision. Sometimes you just know when something is right, you know?
During this time of economic difficulty and job layoffs, Sue's message is powerful: This is your opportunity to reassess. Were you really happy doing what you were doing? When you're in a job and comfortable, it's very difficult to take a bold jump and leave. When you're forced to leave, before locking yourself into another similar position, stop and take a good, hard look: Is this what you are meant to do? Then talking with Sue gives you new, added insight. What is your true calling? (She gave me a reading and it gave me goosebumps for days.)
I See Your Dream Job is a much-needed guide to finding one's true calling and how to realize it, which uses the ancient system of numerology. It's What Color is Your Parachute for those who yearn for a meaningful career in today's world.
What is amazing to me is that every event she does -- a talk, a booksigning, a lecture -- is always filled to capacity and beyond. She was recently in New Orleans and had over 200 people at her Barnes & Noble bookstore event. Over 200!
It's one thing if you're a famous athlete or an infamous celebrity, it's something else when you're not particularly well known with the general public. Along with her publisher, we did the usual things like setting up media interviews on radio, TV and in print, in addition to arranging a talk at Loyola University. We notified everyone we knew in the area and used social media to spread the word and together it all worked. Over 200 people were at the event at Barns & Noble and they bought books.
Earlier in this post I mentioned a phenomenon going on in this country. Ever since the financial crises in the fall of 2008, Wall Street executives and others from around the country have been calling her for readings. We're talking top executives of very old, established, conservative industries--financial institutions, law firms, the insurance industry among them--calling Sue for help. She also hears from the average working man and woman, along with moms and dads, grandmothers and grandfathers in all demographic groups. And has she ever helped! (More on that coming up.) She has a story coming out in People magazine soon which I will post a link to here. Many individuals who have been helped by Sue will be covered in ths story.
So there you have it. Oh, and every single radio show I have booked her on has come back to me for a second interview. Every single one. I have never seen this before.
The beauty of this is that you just never know what you're sitting on when it comes to your book. You might have the next big topic that takes off and creates another phenomenon. Don't cut yourself short.
If you're looking for a publicist to help you with your book, I'd love to hear from you. Feel free to email me at joanne (at) joannemccall (dot) com. If you want to learn how to promote your own book, I invite you to explore an audio program I produced which covers a great deal of what you need to know and do for the success of your book. http://bit.ly/Ithj.
Happy marketing and promoting!
Warmly,
Joanne
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