Media Polisher Helps Media Train Entrepreneurs and Small Business owners

This is a very big weekend for me, and I am so excited that after a full year of planning and development, it is finally here. One year ago it became abundantly clear to me that I needed to add additional services to my business in order to help my clients. In addition, I needed to develop and conduct numerous workshops which would allow me to understand the kinds of offerings I could make with the Media Polisher. And now, finally, after all of that work, we have hit the road. I'm in San Francisco with a team of people conducting a Media Polisher weekend. It's so much fun to have people fly in from all over the country, such as Houston, Seattle, Sacramento, Boston, and Denver to get polished. These are mostly entrepreneurs who are building out their businesses and need a little help in getting their messages out there. The weekend includes coaching, developing key messages, and training on camera to get them ready for media interviews, in addition to preparing them to do their own media. On the agenda today is getting all those home page videos shot. There are "experts" out there who boldly tell entrepreneurs and small business owners to just flip open aflip camera and spew forth, but I don't agree with that strategy. I think it's a much better idea to figure out who your market is (if you're not sure), develop key messages that speak directly to your audience, and then practice the "gozinta" (the intro) and the "goesouta" (the outro), in addtion to all the meat in the middle. Then fine tuning one's actual on-camera presence will help to create an image that shines online....something that is so needed. The results of this weekend have been spectacular. Everyone who attended was fully engaged in the process and ended up with an excellent, professional shot video for their Web site. Many did a home page video in addition to the video on the sales page. What I love about the Media Polisher is that it brings forth all the skills I have developed over the years from my life in broadcasting, to my PR firm, and now training individuals. It truly is a gift to do what I love to do. And how about you? Are you engaged in doing the work you were meant to be doing on this planet? If not, are you taking some steps to make that happen? Warmly, Joanne