Of course, you have to have a great idea, one that the marketplace is craving, and a way to implement it, in order to even have a business. Then, the above qualities will help carry you through those times when you can't quite see how it's all going to work out. At that point, you have to step out on faith, even when (especially when) you don't feel quite ready.
Probably should throw in a good dose of faith here. Whether you're starting a new business or working to increase the visibility of the one you have through more online channels, eventually you have to get it out there for the world to see. Waiting for perfection is a great way to procrastinate and never get it out there. The key is knowing when to let go and push.
You have to believe in yourself and in your dream. You have to surround yourself with people who are supportive, encouraging, and throw in a few truth tellers too. (They're the ones who will tell you the truth, even when you don't really want to hear it.) Maybe something isn't working very well, or there's some other problem that you just can't see because you're attached to the idea of it working. We all need truth tellers at times.
This past fall I launched some new services that the marketplace is craving. The brand is called The Media Polisher. Since then, I have had the privledge of working with small business owners, coaches, authors, entrepreneurs, sales people, consultants, etc., who are looking to increase their visibility online. My broadcasting background, my publicity firm, and the media training I have done over the years has uniquely prepared me to offer these new services. And I absolutely love it.
Last weekend I had a wonderful group of people in my Build Your Own Media Empire Workshop. What an honor it is to be in a position to help others to look their best, and bring their best selves forward on camera and through social media engagement. We covered a lot of ground and I know the participants are well on their way to producing some fantastic video footage where they look like pros. If you want to include video in your business, here are a few tips to get you going:
1. Get an external mic for your video camera. Don't use the internal one. Nothing screams "amateur" as loudly as when the person's voice sounds like it's half way across the room and the individual is actually close up to the camera.
2. Plan your "gozintas" and your "getsoutas". That means start with the hook straight away. Don't begin with your name and what you're going to talk about and blah, blah, blah...zzzzz...click. Your viewer is G-O-N-E and on to the next video. You want to hook them right away so they'll stay. Then your close has to be just as strong and elegant.
3. Know the purpose of the video. Is it for new potential customers and clients who have never seen you before? Or is it for regular clients who already know and love you? Your presentation will likely be different based on who you are talking to.
4. Remember to have fun. Learning is much faster and easier when we have good feelings and our brain juices are flowing. Stress and worry do not help us give our best performance and they rarely help us achieve our bigger goals.
There are many tips and tools for creating great video, audio and written content. Learning these strategies and tactics will help build more self confidence, and self confidence is that magic potion that helps us to create the business and the life we really want. When we're self confident (the real, genuine kind), others feel good about working with us. It comes from training and experience, persistence, determination, faith, and a willingness to embrace change.
If visibility is something you're trying to increase in order to create more business, then the Media Polisher is something can explore now. I invite you to sign up for our newsletter, in which we'll share many more tips and techniques to have you look like a pro. You can like us on facebook, (and I hope you will) follow us on Twitter (mediapolisher) and (Joanne McCall). And, by all means, you can always post a comment or question below if you'd like to. I'd love to hear from you.
Warmly,
Joanne
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