The Secret to Being Self Confident in Front of the Camera

I have been saying for years that everyone needs to get media trained if they want to promote their book, business, cause or service through the media. In fact, not only is that still the case, but my position has expanded well beyond that now. For those who are planning to do their own media content through their platform, particularly if you're going to do video, you must get some training. No exceptions. Well, almost no exceptions. Maybe 1/10th of 1 percent of the population can do it and come across well, but most need a little bit of help.



When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.



Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.



So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.



If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.



Please click here to learn more about it.

I'd love to help you look great on camera.

http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops



For now,

Joanne