It's hard to believe we are coming to the end of 2012 and about to launch into 2013, isn't it? Time moves so quickly!
Often this time of year is spent reflecting on what went well during the waning year, and what we would like to manifest in our lives and our businesses in the next year. I'm doing that, and while I don't necessarily create New Year Resolutions, I do create a list of goals and other things I would like to accomplish in the months ahead.
One thing I have heard a lot about over 2012 is how much people want to learn to create good video, audio podcasts, and all things media for their websites, youtube channels, blogs, etc. And that's why I am launching a new beta training program on media training. I'm still tweaking the perfect name, so suggestions are welcome. The Secrets to Harnessing your Own Media Polish, or something like that is the direction I'm going in.
This training is for those who want to be more visible but they aren't sure where to start. Or they're nervous about putting themselves out there on video or on television. This program will help you to embrace media and learn how to shine.It's all about getting your message out there in a way that will attract your perfect clients and customers.
The good news is that because this is in beta mode, I am offering it at a huge discount. In exchange, I'll be asking for your feedback and a testimonial. You will get my best stuff having worked with hundreds of authors, speakers, consultants, entrepreneurs, and small business owners over the years, including Brian Tracy, Ken Blanchard, Kay Allenbaugh, Tammy Kling and many others.
If you're interested, you can contact me via email at the following: joanne(at)joannemccall(dot)net.
Looking forward to creating inspiring magic in 2013 and beyond!
Warmly,
Joanne
Showing posts with label media interviews. Show all posts
Showing posts with label media interviews. Show all posts
Thursday, December 27, 2012
Thursday, March 3, 2011
The Secret to Being Self Confident in Front of the Camera
I have been saying for years that everyone needs to get media trained if they want to promote their book, business, cause or service through the media. In fact, not only is that still the case, but my position has expanded well beyond that now. For those who are planning to do their own media content through their platform, particularly if you're going to do video, you must get some training. No exceptions. Well, almost no exceptions. Maybe 1/10th of 1 percent of the population can do it and come across well, but most need a little bit of help.
When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.
Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.
So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.
If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.
Please click here to learn more about it. I'd love to help you look great on camera.
http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops
For now,
Joanne
When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.
Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.
So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.
If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.
Please click here to learn more about it. I'd love to help you look great on camera.
http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops
For now,
Joanne
Monday, April 12, 2010
Bright Triumphs from Dark Hours
As any book publicist will tell you, the success of a book depends on many things--but the number one key to success is to have a great and timely book to promote! Bright Triumphs from Dark Hours is one such book.
At a time when living in America resembles a roller-coaster ride on the way down, untold numbers are living Thoreau's "lives of quiet desperation," without the drive or know-how to shift gears. Even though there is talk that our economy is turning around, 2010 is going to be tough for many. Reading about how others have created bright triumphs from dark hours can be helpful and inspiring to those currently in the trenches.
David Heenan, a former David Heenan, a former senior executive with Citigroup and Jardine Matheson, trustee of the Estate of James Campbell, one of the nation's largest landowners, and a visiting professor at Georgetown University, is the author of Bright Triumphs From Dark Hours: Turning Adversity into Success (University of Hawai'I Press; January 2010 ).
Heenan examines the lives of ten extraordinary people who overcame great adversity in their personal or professional lives by applying winning strategies that guided them out of the darkness of near-defeat and into the light of success. He divides his profiles into three categories-crusaders, combatants and comeback kids-and draws not only from education but such genres as sports, the military, climbing and corporate downfalls.
Heenan shares these remarkable stories and explains the 6 life principles they all have in common. Then he explains how others can apply them in their own lives.
Here are the individuals included in the book:
* Joel Klein - New York City school chancellor takes on the monumental task of overhauling the city's embattled public school system
* Shirley Ann Jackson - A scientist who breaks down barriers and becomes the first African American woman to receive a doctorate from MIT and head a major research university
* Bill Snyder - A revered football coach who transforms a perennial loser into a national championship contender with average athletes
* Joanne Boyle - survives a life-threatening cerebral hemorrhage to lead the University of California's women's basketball team to national prominence
* Gary Guller - The loss of an arm could not stop this man from scaling the world's highest peaks
* The Frozen Chosin - Semper Fi. At the Chosin Reservoir on the frozen Korean peninsula, the U.S. Maries escaped the deadly fog of war to fight another day
* Sacagawea - She was the lone Indian, the lone mother, the lone female, and the lone teenager on the perilous Lewis and Clark expedition
* Scott Waddle - a split-second mistake by this navy commander caused the Ehime Maru disaster and was a sad ending to his stellar navy career
* Patti Dunn - Former Hewlett-Packard chair fighting to restore her professional reputation and her personal health while battling cancer
* Steve Case - High-Tech entrepreneur rebounding from the ill-fated AOL Time Warner merger to lead a philanthropic revolution
During these troubled times when many are losing their jobs and having difficulty making ends meet, examining the lives of those who have overcome great adversity and can give each of us hope and courage to come out of the darkness into the light of success.
Bottom line: We're neither hopeless nor helpless. There's a lot we can do to deal with adversity.
David Heenan is available for media interviews. Please contact me if you're interested.
Joanne McCall
National Media Publicist
joannemccallpr@yahoo.com or via facebook, twitter, or LinkedIn
At a time when living in America resembles a roller-coaster ride on the way down, untold numbers are living Thoreau's "lives of quiet desperation," without the drive or know-how to shift gears. Even though there is talk that our economy is turning around, 2010 is going to be tough for many. Reading about how others have created bright triumphs from dark hours can be helpful and inspiring to those currently in the trenches.
David Heenan, a former David Heenan, a former senior executive with Citigroup and Jardine Matheson, trustee of the Estate of James Campbell, one of the nation's largest landowners, and a visiting professor at Georgetown University, is the author of Bright Triumphs From Dark Hours: Turning Adversity into Success (University of Hawai'I Press; January 2010 ).
Heenan examines the lives of ten extraordinary people who overcame great adversity in their personal or professional lives by applying winning strategies that guided them out of the darkness of near-defeat and into the light of success. He divides his profiles into three categories-crusaders, combatants and comeback kids-and draws not only from education but such genres as sports, the military, climbing and corporate downfalls.
Heenan shares these remarkable stories and explains the 6 life principles they all have in common. Then he explains how others can apply them in their own lives.
Here are the individuals included in the book:
* Joel Klein - New York City school chancellor takes on the monumental task of overhauling the city's embattled public school system
* Shirley Ann Jackson - A scientist who breaks down barriers and becomes the first African American woman to receive a doctorate from MIT and head a major research university
* Bill Snyder - A revered football coach who transforms a perennial loser into a national championship contender with average athletes
* Joanne Boyle - survives a life-threatening cerebral hemorrhage to lead the University of California's women's basketball team to national prominence
* Gary Guller - The loss of an arm could not stop this man from scaling the world's highest peaks
* The Frozen Chosin - Semper Fi. At the Chosin Reservoir on the frozen Korean peninsula, the U.S. Maries escaped the deadly fog of war to fight another day
* Sacagawea - She was the lone Indian, the lone mother, the lone female, and the lone teenager on the perilous Lewis and Clark expedition
* Scott Waddle - a split-second mistake by this navy commander caused the Ehime Maru disaster and was a sad ending to his stellar navy career
* Patti Dunn - Former Hewlett-Packard chair fighting to restore her professional reputation and her personal health while battling cancer
* Steve Case - High-Tech entrepreneur rebounding from the ill-fated AOL Time Warner merger to lead a philanthropic revolution
During these troubled times when many are losing their jobs and having difficulty making ends meet, examining the lives of those who have overcome great adversity and can give each of us hope and courage to come out of the darkness into the light of success.
Bottom line: We're neither hopeless nor helpless. There's a lot we can do to deal with adversity.
David Heenan is available for media interviews. Please contact me if you're interested.
Joanne McCall
National Media Publicist
joannemccallpr@yahoo.com or via facebook, twitter, or LinkedIn
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