Showing posts with label Media Polisher. Show all posts
Showing posts with label Media Polisher. Show all posts
Saturday, April 16, 2011
Media Polisher Helps Media Train Entrepreneurs and Small Business owners
This is a very big weekend for me, and I am so excited that after a full year of planning and development, it is finally here. One year ago it became abundantly clear to me that I needed to add additional services to my business in order to help my clients. In addition, I needed to develop and conduct numerous workshops which would allow me to understand the kinds of offerings I could make with the Media Polisher. And now, finally, after all of that work, we have hit the road. I'm in San Francisco with a team of people conducting a Media Polisher weekend. It's so much fun to have people fly in from all over the country, such as Houston, Seattle, Sacramento, Boston, and Denver to get polished. These are mostly entrepreneurs who are building out their businesses and need a little help in getting their messages out there. The weekend includes coaching, developing key messages, and training on camera to get them ready for media interviews, in addition to preparing them to do their own media. On the agenda today is getting all those home page videos shot. There are "experts" out there who boldly tell entrepreneurs and small business owners to just flip open aflip camera and spew forth, but I don't agree with that strategy. I think it's a much better idea to figure out who your market is (if you're not sure), develop key messages that speak directly to your audience, and then practice the "gozinta" (the intro) and the "goesouta" (the outro), in addtion to all the meat in the middle. Then fine tuning one's actual on-camera presence will help to create an image that shines online....something that is so needed. The results of this weekend have been spectacular. Everyone who attended was fully engaged in the process and ended up with an excellent, professional shot video for their Web site. Many did a home page video in addition to the video on the sales page. What I love about the Media Polisher is that it brings forth all the skills I have developed over the years from my life in broadcasting, to my PR firm, and now training individuals. It truly is a gift to do what I love to do. And how about you? Are you engaged in doing the work you were meant to be doing on this planet? If not, are you taking some steps to make that happen? Warmly, Joanne
Wednesday, March 16, 2011
Tips for Producing Great Video for More Visibility for your Business
What are some of the most important qualities you must possess if you want to have a successful business? There are many, but I think persistence, determination, and a willingness to embrace change are key.
Of course, you have to have a great idea, one that the marketplace is craving, and a way to implement it, in order to even have a business. Then, the above qualities will help carry you through those times when you can't quite see how it's all going to work out. At that point, you have to step out on faith, even when (especially when) you don't feel quite ready.
Probably should throw in a good dose of faith here. Whether you're starting a new business or working to increase the visibility of the one you have through more online channels, eventually you have to get it out there for the world to see. Waiting for perfection is a great way to procrastinate and never get it out there. The key is knowing when to let go and push.
You have to believe in yourself and in your dream. You have to surround yourself with people who are supportive, encouraging, and throw in a few truth tellers too. (They're the ones who will tell you the truth, even when you don't really want to hear it.) Maybe something isn't working very well, or there's some other problem that you just can't see because you're attached to the idea of it working. We all need truth tellers at times.
This past fall I launched some new services that the marketplace is craving. The brand is called The Media Polisher. Since then, I have had the privledge of working with small business owners, coaches, authors, entrepreneurs, sales people, consultants, etc., who are looking to increase their visibility online. My broadcasting background, my publicity firm, and the media training I have done over the years has uniquely prepared me to offer these new services. And I absolutely love it.
Last weekend I had a wonderful group of people in my Build Your Own Media Empire Workshop. What an honor it is to be in a position to help others to look their best, and bring their best selves forward on camera and through social media engagement. We covered a lot of ground and I know the participants are well on their way to producing some fantastic video footage where they look like pros. If you want to include video in your business, here are a few tips to get you going:
1. Get an external mic for your video camera. Don't use the internal one. Nothing screams "amateur" as loudly as when the person's voice sounds like it's half way across the room and the individual is actually close up to the camera.
2. Plan your "gozintas" and your "getsoutas". That means start with the hook straight away. Don't begin with your name and what you're going to talk about and blah, blah, blah...zzzzz...click. Your viewer is G-O-N-E and on to the next video. You want to hook them right away so they'll stay. Then your close has to be just as strong and elegant.
3. Know the purpose of the video. Is it for new potential customers and clients who have never seen you before? Or is it for regular clients who already know and love you? Your presentation will likely be different based on who you are talking to.
4. Remember to have fun. Learning is much faster and easier when we have good feelings and our brain juices are flowing. Stress and worry do not help us give our best performance and they rarely help us achieve our bigger goals.
There are many tips and tools for creating great video, audio and written content. Learning these strategies and tactics will help build more self confidence, and self confidence is that magic potion that helps us to create the business and the life we really want. When we're self confident (the real, genuine kind), others feel good about working with us. It comes from training and experience, persistence, determination, faith, and a willingness to embrace change.
If visibility is something you're trying to increase in order to create more business, then the Media Polisher is something can explore now. I invite you to sign up for our newsletter, in which we'll share many more tips and techniques to have you look like a pro. You can like us on facebook, (and I hope you will) follow us on Twitter (mediapolisher) and (Joanne McCall). And, by all means, you can always post a comment or question below if you'd like to. I'd love to hear from you.
Warmly,
Joanne
Of course, you have to have a great idea, one that the marketplace is craving, and a way to implement it, in order to even have a business. Then, the above qualities will help carry you through those times when you can't quite see how it's all going to work out. At that point, you have to step out on faith, even when (especially when) you don't feel quite ready.
Probably should throw in a good dose of faith here. Whether you're starting a new business or working to increase the visibility of the one you have through more online channels, eventually you have to get it out there for the world to see. Waiting for perfection is a great way to procrastinate and never get it out there. The key is knowing when to let go and push.
You have to believe in yourself and in your dream. You have to surround yourself with people who are supportive, encouraging, and throw in a few truth tellers too. (They're the ones who will tell you the truth, even when you don't really want to hear it.) Maybe something isn't working very well, or there's some other problem that you just can't see because you're attached to the idea of it working. We all need truth tellers at times.
This past fall I launched some new services that the marketplace is craving. The brand is called The Media Polisher. Since then, I have had the privledge of working with small business owners, coaches, authors, entrepreneurs, sales people, consultants, etc., who are looking to increase their visibility online. My broadcasting background, my publicity firm, and the media training I have done over the years has uniquely prepared me to offer these new services. And I absolutely love it.
Last weekend I had a wonderful group of people in my Build Your Own Media Empire Workshop. What an honor it is to be in a position to help others to look their best, and bring their best selves forward on camera and through social media engagement. We covered a lot of ground and I know the participants are well on their way to producing some fantastic video footage where they look like pros. If you want to include video in your business, here are a few tips to get you going:
1. Get an external mic for your video camera. Don't use the internal one. Nothing screams "amateur" as loudly as when the person's voice sounds like it's half way across the room and the individual is actually close up to the camera.
2. Plan your "gozintas" and your "getsoutas". That means start with the hook straight away. Don't begin with your name and what you're going to talk about and blah, blah, blah...zzzzz...click. Your viewer is G-O-N-E and on to the next video. You want to hook them right away so they'll stay. Then your close has to be just as strong and elegant.
3. Know the purpose of the video. Is it for new potential customers and clients who have never seen you before? Or is it for regular clients who already know and love you? Your presentation will likely be different based on who you are talking to.
4. Remember to have fun. Learning is much faster and easier when we have good feelings and our brain juices are flowing. Stress and worry do not help us give our best performance and they rarely help us achieve our bigger goals.
There are many tips and tools for creating great video, audio and written content. Learning these strategies and tactics will help build more self confidence, and self confidence is that magic potion that helps us to create the business and the life we really want. When we're self confident (the real, genuine kind), others feel good about working with us. It comes from training and experience, persistence, determination, faith, and a willingness to embrace change.
If visibility is something you're trying to increase in order to create more business, then the Media Polisher is something can explore now. I invite you to sign up for our newsletter, in which we'll share many more tips and techniques to have you look like a pro. You can like us on facebook, (and I hope you will) follow us on Twitter (mediapolisher) and (Joanne McCall). And, by all means, you can always post a comment or question below if you'd like to. I'd love to hear from you.
Warmly,
Joanne
Thursday, March 3, 2011
The Secret to Being Self Confident in Front of the Camera
I have been saying for years that everyone needs to get media trained if they want to promote their book, business, cause or service through the media. In fact, not only is that still the case, but my position has expanded well beyond that now. For those who are planning to do their own media content through their platform, particularly if you're going to do video, you must get some training. No exceptions. Well, almost no exceptions. Maybe 1/10th of 1 percent of the population can do it and come across well, but most need a little bit of help.
When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.
Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.
So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.
If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.
Please click here to learn more about it. I'd love to help you look great on camera.
http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops
For now,
Joanne
When the subject of media training comes up, most know they need it and sign up right away. These are the folks that know they don't know everything and realize they need some pointers on how to do it and come across well. Then there a some who say, "Oh, I can do it. How hard can it be?" and either they find out that sitting in the hot seat isn't as easy as it looks, or someone tells them afterwards, "Gee, that really wasn't very good." (Hopefully it was said by a friend and with kindness.) I 've shared this before, and I will say it again. I watched someone blow their brand in 6 seconds in a bad video posted on Facebook. Please do not let that be you. If you have spent some time building your business and building your brand, or even if you're just starting to, you never get a second chance to make a great first impression. Mom was right.
Here's the thing. Why would someone want to try it themselves without any coaching or training? What am I missing here? I know there are "experts" out there who say you should just get a flip camera, flip it open and start recording, but that is really bad advice--particularly if you are a business owner. Your potential clients and customers know in less that one second if they are going to do business with you, so you want to increase your chances of a "yes", right? Media training can help you with so many different elements: key messenging, the hook, the purpose of the video, along with some tools and strategies for coming across beautifully...Strong, self confident, relaxed, and engaging. This is not something that comes natually to people because you are not talking to a person, you are talking into a cameral lens.
So how do you make sure that you are coming across in an engaging, natural way? Some of the tools and strategies I teach come from the work I have done with Dr. Richard Bandler, the co-founder of NLP. I have had the pleasure of publicizing two of his many books, Get the Life You Want and Richard Bandler's Guide to Trance-formations, along with a third book on the way, The Secret to Being Happy. Through NLP we learn about accessing resourceful states such as feeling really confident, particularly in what many would call a stressful situation, and then anchor that so that while in front of the camera, the person feels relaxed and confident or excited and motivated--the emotion depending on the brand and the purpose of the video. This is just one of many techniques that once you learn, you will have them for a lifetime. This is a great investment in yourself that you can use in all kinds of situations.
If you are ready to take your media presence to a whole new level, then consider my next workshop called Camera Shy? Not for Long. It's scheduled for the evening of Friday, March 11th from 6 to 9 p.m. Pacific Time. The following day is the Build your Own Media Empire workshop during which you will have lots of camera time and personal coaching from me to help you put your best face forward. You have the option of one or the other, although both together will bring about the best results, in addition to giving you a very nice discount. Again, the strategies you learn will serve you for the rest of your life.
Please click here to learn more about it. I'd love to help you look great on camera.
http://mediapolisher.com/en/?sv=&category=Media%20Polisher&title=Workshops
For now,
Joanne
Sunday, November 28, 2010
New Year, New You via the Media Polisher
Ah, the holidays... It's a time of sharing and celebrating with friends and family as well as sharing with those less fortunate than ourselves. It's also an opportunity to review the current year and set resolutions for the kinds of events and experiences we want to accomplish in the coming year. Many of us laugh at the idea of making New Year Resolutions because the promises to lose weight and exercise more often don't continue past January 15th for most people. However, when it comes to accomplishing goals in one's business, well, those resolutions often do come true.
So what is it you want in 2011? If you have a business, one item you should have on that list is to become more visible. Your clients and customers are looking online for you. Are you making it easy for them to find you? If not, why not?
Wouldn't it be great if by the New Year you had everything in place in order to be more productive and more visible in 2011? You can, you know. Statistics show that more and more people search online via video, e.g. youtube. Why not take advantage of this and get your video recording done so that you are ready to go after new customers,clients, readers, etc., after January 1st?
To attend this workshop with the Media Polisher, please email joanne (at) joannemccall (dot) com. We will send you details on how you can attend this creative and important event.
If these dates don't work for you, send us an email anyway and learn about our one-on-one trainings through skype and other online opportunities. Really, isn't it time you catch up with what so many already know? Being visible online means just that--being visible. People want to see you. There is a reason reality TV is so popular right now. Sharing our genuine selves with our potential customers and clients is critical and it's expected. People want to do business with those we know and like. So take the plunge and get in touch with us. We want what you want. Your success. Contact us.
For now,
Joanne
Joanne McCall
The Media Polisher Team
So what is it you want in 2011? If you have a business, one item you should have on that list is to become more visible. Your clients and customers are looking online for you. Are you making it easy for them to find you? If not, why not?
Wouldn't it be great if by the New Year you had everything in place in order to be more productive and more visible in 2011? You can, you know. Statistics show that more and more people search online via video, e.g. youtube. Why not take advantage of this and get your video recording done so that you are ready to go after new customers,clients, readers, etc., after January 1st?
The Media Polisher is set up exactly for this. Get ready for a highly interactive workshop with experts who can help you get to the heart of your key messages, train you to look your best on camera, and take you through the process so that in the end you walk away with a great HD video for your Web site, blog or the social media sites.
The workshop is coming up on Friday, December 10th in Portland, Oregon with an additional 2 hour, one-on-one session on Saturday the 11th. In this workshop you will develop those essential key hooks and angles that will capture your audience and have them watching and listening for more. You will learn techniques that will help you relax and sound natural on camera (even if you think you will be nervous), and you will learn how to look and sound genuine and authentic--exactly what people are looking for from those they buy from these days.
To attend this workshop with the Media Polisher, please email joanne (at) joannemccall (dot) com. We will send you details on how you can attend this creative and important event.
If these dates don't work for you, send us an email anyway and learn about our one-on-one trainings through skype and other online opportunities. Really, isn't it time you catch up with what so many already know? Being visible online means just that--being visible. People want to see you. There is a reason reality TV is so popular right now. Sharing our genuine selves with our potential customers and clients is critical and it's expected. People want to do business with those we know and like. So take the plunge and get in touch with us. We want what you want. Your success. Contact us.
For now,
Joanne
Joanne McCall
The Media Polisher Team
Tuesday, October 12, 2010
Media Polisher Seminar, October 23, 2010
In my last post, I gave a very detailed explanation of how things have changed in the way you generate media interest for you business, product, service, or cause.
Because I believe we have to put our money where our mouth is, I have created a one-day seminar designed to help you generate more sales, more media, and more mojo!
This will be on the ground in Portland, Oregon on Saturday, October 23rd with other dates and cities to follow. The good news about Portland is that this one will be a third of the regular cost of this program. This is because it is in my own city and it's a pilot program for now. I have taught this material many times before, but this is a new seminar and it's going to shine! You will leave with a well-produced video and tons of information on how you can use it. Would love to have you there.
Contact me at joanne (at) teleport (dot) com or 503-642-4191. When you're ready to make this happen, you'll know it. Call me.
Warmly,
Joanne
Because I believe we have to put our money where our mouth is, I have created a one-day seminar designed to help you generate more sales, more media, and more mojo!
This will be on the ground in Portland, Oregon on Saturday, October 23rd with other dates and cities to follow. The good news about Portland is that this one will be a third of the regular cost of this program. This is because it is in my own city and it's a pilot program for now. I have taught this material many times before, but this is a new seminar and it's going to shine! You will leave with a well-produced video and tons of information on how you can use it. Would love to have you there.
Contact me at joanne (at) teleport (dot) com or 503-642-4191. When you're ready to make this happen, you'll know it. Call me.
Warmly,
Joanne
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